More visibility, more enquiries

We’ve had a good increase in activity on KnowledgePoint’s live site over the last few months, and some fantastic opportunities to share our project with more people have emerged.

This has highlighted, however, that there is only so far you can go with a logo crafted together using MS Word before our HIF journey even began.

Fortunately, we found a designer with sector experience who was able to use great skill to sum up KnowledgePoint in one easily recognisable image:

Equipped with a new logo, we are aiming to use the great potential of the combined communications power of our partners to market KnowledgePoint later this year.

We have nonetheless been steadily increasing the amount of awareness of our live site, with an appearance earlier this year on RedR’s homepage (KnowledgePoint is still prominent on the RedR website, though new events for RedR have nudged us off the homepage for the time being).

The volume of enquiries we have received has increased significantly since the end of last year, and we have provided answers to questions from Ghana, Haiti, Kenya, Mali, Nepal, and the Philippines, to name a few.

Not all the content you can see on the site is from new enquiries, however.

KnowledgePoint is now giving organisations the ability to put enquiries into the public domain that were previously living less accessibly in email folders or archives.

In this way, solutions that were previously locked away are now openly searchable on the web.

This represents a great step forward in terms of making valuable expertise accessible, and one that will continue to grow – if you have any questions or thoughts about this, please don’t hesitate to email or leave a comment below.

The visibility of KnowledgePoint’s content on search engines exceeds our expectations, as previously mentioned; people searching for specific problems will be driven to the site to find equally specific solutions.

Finally, to discuss this and other developments, we are also very much looking forward to sharing our findings and experience so far at the CRS ICT4D conference in Nairobi at the end of March this year.